Ads for News, News for Ads｜The role of government in reforming the digital advertising market

As the world is still grappling with the threats of disinformation, public interest media’s sustainability keeps eroding. In its latest policy brief, the Forum on Information and Democracy calls for a structural reform of the online advertising market to reroute part of its revenues towards trustworthy news sources.

The policy brief entitled Ads for News, News for Ads provides recommendations to governments which have a direct responsibility in ensuring the condition for a fair online advertising market. Recommendations encompass immediate, actionable steps such as incentives for advertisers or mandating a media exception in programmatic advertising.