Time for a new approach: A new policy brief calls for digital taxes to fund journalism
A digital tax to support quality journalism: applying the polluter-pays principle to Big Tech platforms
In response to significant advertising revenue losses of the media, primarily driven by dominance of Big Tech platforms over this market, the policy brief calls for the implementation of a broad based digital services tax to fund journalism. It reviews various attempts at implementing such taxes, with a spotlight on country-specific examples, notably Austria, which has made significant strides in earmarking a portion of its digital ad tax revenue for journalism.
